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(Ebook) Marketing Strategy by O. C. Ferrell, Michael D. Hartline ISBN 9780538467384, 053846738X

  • SKU: EBN-2368336
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4.4

36 reviews
Instant download (eBook) Marketing Strategy after payment.
Authors:O. C. Ferrell, Michael D. Hartline
Pages:769 pages.
Year:2010
Editon:5th
Publisher:South-Western College Pub
Language:english
File Size:22.0 MB
Format:pdf
ISBNS:9780538467384, 053846738X
Categories: Ebooks

Product desciption

(Ebook) Marketing Strategy by O. C. Ferrell, Michael D. Hartline ISBN 9780538467384, 053846738X

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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