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(Ebook) Foundations Of Marketing 8th Ed. by William M. Pride, O. C. Ferrell ISBN 9781337614627, 1337614629

  • SKU: EBN-10453874
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Instant download (eBook) Foundations Of Marketing 8th Ed. after payment.
Authors:William M. Pride, O. C. Ferrell
Pages:574 pages.
Year:2018
Editon:8
Publisher:Cengage Learning
Language:english
File Size:102.49 MB
Format:pdf
ISBNS:9781337614627, 1337614629
Categories: Ebooks

Product desciption

(Ebook) Foundations Of Marketing 8th Ed. by William M. Pride, O. C. Ferrell ISBN 9781337614627, 1337614629

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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