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(Ebook) Marketing Strategy, 8e by O. C. Ferrell, Michael Hartline, Bryan W. Hochstein ISBN 9780357516300, 0357516303

  • SKU: EBN-38227602
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Authors:O. C. Ferrell, Michael Hartline, Bryan W. Hochstein
Pages:576 pages.
Year:2021
Editon:8
Publisher:Cengage Learning
Language:english
File Size:7.72 MB
Format:pdf
ISBNS:9780357516300, 0357516303
Categories: Ebooks

Product desciption

(Ebook) Marketing Strategy, 8e by O. C. Ferrell, Michael Hartline, Bryan W. Hochstein ISBN 9780357516300, 0357516303

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein�s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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