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(Ebook) Marketing Strategy, Text and Cases by O. C. Ferrell, Michael Hartline ISBN 9781285073040, 1285073045

  • SKU: EBN-4643222
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4.7

27 reviews
Instant download (eBook) Marketing Strategy, Text and Cases after payment.
Authors:O. C. Ferrell, Michael Hartline
Pages:624 pages.
Year:2012
Editon:6
Publisher:Cengage Learning
Language:english
File Size:13.34 MB
Format:pdf
ISBNS:9781285073040, 1285073045
Categories: Ebooks

Product desciption

(Ebook) Marketing Strategy, Text and Cases by O. C. Ferrell, Michael Hartline ISBN 9781285073040, 1285073045

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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