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(Ebook) Marketing-Management in der Hotellerie by Marco A. Gardini ISBN 9783110714470, 3110714477

  • SKU: EBN-51135650
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Authors:Marco A. Gardini
Pages:827 pages.
Year:2022
Editon:4., überarbeitete und erweiterte Auflage
Publisher:De Gruyter Oldenbourg
Language:german
File Size:24.7 MB
Format:pdf
ISBNS:9783110714470, 3110714477
Categories: Ebooks

Product desciption

(Ebook) Marketing-Management in der Hotellerie by Marco A. Gardini ISBN 9783110714470, 3110714477

The objective of this textbook is to present the basic strategic and configurational complexes of marketing management in the hotel industry, and in this edition gastronomy as well, based on an integrative and holistic understanding of marketing and taking into account the current challenges in the sector.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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