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(Ebook) Strategisches Management für die Hotellerie: Theorie und Praxisbeispiele by Burkhard von Freyberg; Sabrina Zeugfang; Laura Schmidt ISBN 9783110575798, 3110575795

  • SKU: EBN-51136418
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Authors:Burkhard von Freyberg; Sabrina Zeugfang; Laura Schmidt
Pages:248 pages.
Year:2019
Editon:2., vollständig aktualisierte und erweiterte Auflage
Publisher:De Gruyter Oldenbourg
Language:german
File Size:5.19 MB
Format:pdf
ISBNS:9783110575798, 3110575795
Categories: Ebooks

Product desciption

(Ebook) Strategisches Management für die Hotellerie: Theorie und Praxisbeispiele by Burkhard von Freyberg; Sabrina Zeugfang; Laura Schmidt ISBN 9783110575798, 3110575795

Globalization, over-capacity, and competitive pressures have united to create a state of upheaval in the German-speaking hotel industry. To confront these challenges, the techniques of strategic hotel management are essential. Already in its 2nd edition, the textbook teaches strategic management in an understandable and concise way. This revised version contains updated questions and exercises, as well as practical summaries and checklists. Standardwerk zum Strategischen Hotelmanagement im deutschsprachigen Raum Alle wichtigen Phasen, Modelle und Instrumente Relevante Praxisbeispiele aus Hotelketten, Hotelkooperationen und Privathotels
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