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(Ebook) Advertising and Promotion: Communicating Brands by Dr Chris Hackley ISBN 9780761941538, 0761941533

  • SKU: EBN-1536918
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$ 32 $ 40 (-20%)

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4.4

22 reviews
Instant download (eBook) Advertising and Promotion: Communicating Brands after payment.
Authors:Dr Chris Hackley
Pages:273 pages.
Year:2005
Editon:1
Publisher:Sage Publications Ltd
Language:english
File Size:1.05 MB
Format:pdf
ISBNS:9780761941538, 0761941533
Categories: Ebooks

Product desciption

(Ebook) Advertising and Promotion: Communicating Brands by Dr Chris Hackley ISBN 9780761941538, 0761941533

A detailed account of contemporary marketing practice that draws on original research and first-hand information from top international agencies. The book has original case vignettes, case study questions and review exercises. It is packed with useful sources for further reading and a glossary at the back to explain technical terms. There are colour photographs of original case examples. Framed within a theoretical stance it considers both the production and the consumption of marketing communication. This is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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