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(Ebook) Communicating Fashion Brands: Theoretical and Practical Perspectives by Emily Huggard, Jon Cope ISBN 9781138613560, 1138613568

  • SKU: EBN-43862346
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Instant download (eBook) Communicating Fashion Brands: Theoretical and Practical Perspectives after payment.
Authors:Emily Huggard, Jon Cope
Pages:172 pages.
Year:2020
Editon:1
Publisher:Routledge
Language:english
File Size:5.04 MB
Format:epub
ISBNS:9781138613560, 1138613568
Categories: Ebooks

Product desciption

(Ebook) Communicating Fashion Brands: Theoretical and Practical Perspectives by Emily Huggard, Jon Cope ISBN 9781138613560, 1138613568

An introduction to fashion brand communication / Emily Huggard -- The fashion industry context / Emily Huggard -- The role of the fashion communicator as a cultural intermediary / Emily Huggard -- Motivation and the fashion consumer? / Jon Cope -- Communicating brand identity, creating fashionable identities / Rachel Lifter -- Co-creating fashion spaces / Anja Overdiek -- Co-creative storytelling / Patrick Lonergan -- Strategy : building a brand community / Jon Cope -- Strategy : the symbolic value of fashion brand collaboration / Jason Kass -- Conclusion and future directions : how fashion brand communication shapes culture / Emily Huggard and Jon Cope.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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