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(Ebook) Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp ISBN 9780324321432, 0324321430

  • SKU: EBN-1709214
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Instant download (eBook) Advertising, Promotion, and Other Aspects of Integrated Marketing Communications after payment.
Authors:Terence A. Shimp
Pages:656 pages.
Year:2006
Editon:7
Publisher:South-Western College Pub
Language:english
File Size:15.6 MB
Format:pdf
ISBNS:9780324321432, 0324321430
Categories: Ebooks

Product desciption

(Ebook) Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp ISBN 9780324321432, 0324321430

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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