logo
0
Product categories

EbookNice.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link.  https://ebooknice.com/page/post?id=faq


We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.


For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookNice Team

(Ebook) Advertising, Promotion, and other aspects of Integrated Marketing Communications by Terence A. Shimp ISBN 9780324593600, 0324593600

  • SKU: EBN-2471992
Zoomable Image
$ 32 $ 40 (-20%)

Status:

Available

4.8

34 reviews
Instant download (eBook) Advertising, Promotion, and other aspects of Integrated Marketing Communications after payment.
Authors:Terence A. Shimp
Pages:668 pages.
Year:2008
Editon:8
Publisher:Cengage Learning
Language:english
File Size:19.12 MB
Format:pdf
ISBNS:9780324593600, 0324593600
Categories: Ebooks

Product desciption

(Ebook) Advertising, Promotion, and other aspects of Integrated Marketing Communications by Terence A. Shimp ISBN 9780324593600, 0324593600

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

Related Products

-20%

(Ebook) Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp ISBN 9780324321432, 0324321430

4.8

17 reviews
$40 $32
-20%

(Ebook) Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp, J. Craig Andrews ISBN 9781111580216, 1111580219

4.7

18 reviews
$40 $32
-20%

(Ebook) Advertising, promotion and other spects of integrated marketing communications by Terence A. Shimp; ; J. Craig Andrews ISBN 9781337282659, 1337282650

4.4

36 reviews
$40 $32
-20%

(Ebook) Biota Grow 2C gather 2C cook by Loucas, Jason; Viles, James ISBN 9781459699816, 9781743365571, 9781925268492, 1459699815, 1743365578, 1925268497

$40 $32
-20%

(Ebook) Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow, Donald E. Baack ISBN 9780134484136, 0134484134

4.7

40 reviews
$40 $32
-20%

(Ebook) Matematik 5000+ Kurs 2c Lärobok by Lena Alfredsson, Hans Heikne, Sanna Bodemyr ISBN 9789127456600, 9127456609

4.6

12 reviews
$40 $32
-20%

(Ebook) ISE Advertising and Promotion: An Integrated Marketing Communications Perspective by George Belch, Michael Belch ISBN 9781260570991, 1260570991

4.4

20 reviews
$40 $32
-20%

(Ebook) SAT II Success MATH 1C and 2C 2002 (Peterson's SAT II Success) by Peterson's ISBN 9780768906677, 0768906679

$40 $32
-20%

(Ebook) Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition by George E. Belch, Michael A. Belch ISBN 9780072536768, 9780072866148, 0072536764, 0072866144

5.0

17 reviews
$40 $32