You are a brand! : how smart people brand themselves for business success by Kaputa, Catherine, 1948- instant download

You are a brand! : how smart people brand themselves for business success by Kaputa, Catherine, 1948- instant download

1 online resource (xxiv, 208 pages), Corporate icons, star athletes, entertainers--they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your career, your business and your life. You Are a Brand! lays out a top ten list of strategies to execute a self-brand action plan that is unique and memorable. Taken directly from the playbook used by Madison Avenue's advertising executives and the nation's best brand managers, Catherine Kaputa helps you create the one-of-a-kind brand that is you, Includes bibliographical references (pages 199-201) and index, Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z, Print version record