You are the brand by Adubato, Steve instant download

You are the brand by Adubato, Steve instant download

xiv, 234 p. ; 23 cm, Includes bibliographical references, Tiger Woods : no one walks on water -- Buddy \"the cake boss\" Valastro : baking cakes and living dreams -- JH Cohn : branding for accountants? Why not! -- Toyota : putting the brakes on its brand -- Michael Port : living by the \"golden rule\" -- Blackberry : the brand you \"can't live without\" -- Barack Obama : a brand in transition -- Coke : it's the real thing -- Thirteen/WNET.org : beyond Sesame Street and Bill Moyers -- TD Bank : beyond colors, letters, and logos -- The Catholic Church : a brand in constant crisis -- Toast : knowing where your bread is buttered -- The New York Yankees : a lot more than a baseball brand -- The Kennedys : the rise and fall of America's \"royal family\" -- Hospital brands : hospitals branding in challenging and uncertain times -- Starbucks : \"your usual, Steve?\" -- Blackwater : changing your name doesn't fix your reputation -- Campbell soup : engage your employees -- awaken your brand -- Nick Matarazzo : staying in the game -- Martha Stewart : boy -- was I wrong -- Bobbi Brown : keeping it real -- Oprah : the \"Babe Ruth\" of modern-day branding -- BP Oil : total brand destruction -- TODAY : it's about yesterday, today, and tomorrow -- Howard Stern : \"the king of media\" -- E*TRADE : when your brand is a \"baby\" -- Gibbons : one name can communicate so much -- Governor Chris Christie : when being \"blunt\" is your brand -- Lebron James : when your \"decision\" hurts your brand -- Newsweek : Times they are a-changing -- Daniela Costanzo : spinning her magic -- Sarah Palin : so you want to be taken seriously? -- Rutgers University : the Block R success story -- TJ Nelligan : doing well by doing good -- Eliot Spitzer : go figure -- Wells Fargo/Wachovia : two banks into one -- the bottom line -- Make-a-Wish Foundation : granting lasting wishes -- Fox News: love 'em, hate 'em, trust 'em -- watch 'em