(Ebook) The Female Brand: Using the Female Mindset to Succeed in Business by Catherine Kaputa ISBN 9780891062844, 089106284X

(Ebook) The Female Brand: Using the Female Mindset to Succeed in Business by Catherine Kaputa ISBN 9780891062844, 089106284X

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.