Ultimate guide to Facebook advertising by Marshall, Perry, 1969- author, Krance, Keith, author; Meloche, Tom, author instant download

Ultimate guide to Facebook advertising by Marshall, Perry, 1969- author, Krance, Keith, author; Meloche, Tom, author instant download

xviii, 387 pages : 26 cm, \"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after--10 seconds later, 10 minutes later, and in the following days and weeks.\" -- back cover, Includes index, Facebook takes over the planet earth -- One good ad can change the game -- The risky one-ad experiment -- A tale of identical twins separated at birth -- Two questions: \"Is Facebook for me?\" and \"Which Facebook strategy is right for me?\" -- Facebook easy button: boosted posts -- The power of the pixel -- A few fundamentals -- Set yourself up for success -- Your Facebook flight school -- Facebook simulator: like campaigns -- The best proven Facebook selling systems -- Understanding audience awareness -- First two stages of the Facebook flight plan -- Stage three of the Facebook flight plan -- Hacking the hook -- Proven Facebook-friendly offers -- The Facebook ad builder -- The 13 elements of persuasive ad copy -- How I know when my copy is read-power questions -- Creating killer ad creatives that reflect your hook -- Three-step video ad formula -- How to find your perfect audience -- Audiences -- One pixel to rule them all -- Choosing your campaign objective -- Building and structuring your ad sets -- Creating your ads -- Reporting, analysis, action -- Troubleshooting -- The five-tier scaling system -- Career opportunities: the desperate search for quality Facebook and social media marketers -- More boosted posts