Ultimate guide to pay-per-click advertising by Stokes, Richard, 1971- instant download

Ultimate guide to pay-per-click advertising by Stokes, Richard, 1971- instant download

xix, 292 pages ; 26 cm, Includes index, Master advanced search engine strategies -- Employ secrets used by the top 1% of search marketers to capture sales from 99% of the competition -- Completely revised, including new insights on Products Listing Ads, Ad Extensions, Mobile and more. Title page--, About the author -- About adgooroo -- Legal notes -- Best practices in paid search -- Foreword to the second edition by perry marshall -- Preface to the second edition -- Acknowledgements -- 99 percent of advertisers are failing at paid search -- The foundation of successful paid search campaigns -- Your marketing will fail without tracking -- The first requirement for a profitable paid search campaign -- Is pay-per-click advertising right for you? -- What if you already have a great seo campaign? -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400 percent -- Click-through rates explained -- The ever changing cpc formula -- How quality score works in 2014 -- How do shoppers shop? -- How do searchers search? -- How to increase your click-through rate by nearly 50 percent with search -- Refinements -- Building your keyword list -- How to plan a paid search campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- The art and science of setting bids -- Drag visitors to your site with killer ad copy -- Landing page design -- Monitoring your campaign performance -- Put the competition to work for you