Ultimate guide to Google AdWords by Marshall, Perry S., author, Todd, Bryan, author; Rhodes, Mike, 1970- author instant download

Ultimate guide to Google AdWords by Marshall, Perry S., author, Todd, Bryan, author; Rhodes, Mike, 1970- author instant download

xvi, 341 pages : 26 cm, \"Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. ...\"--Publisher description, Includes index, Preface: Wait! Before you read this book -- Chisel your way in: frank talk about the Google AdWords of today -- How to force prospects to choose your site: make them buy from you, not your competition -- Keyword: AdWords success starts here -- How to write Google Ads: attract eyeballs, get clicks, and earn money -- Chisel you way in with bionic Google Ads -- Ads that pass the test: editorial guidelines and split testing -- Campaign settings -- The winning method the world's smartest marketers stole from the Wright brothers -- Vanquish the thickest competition with a killer USP -- Conversion tracking: how to know where every penny you spend is going -- Landing pages: making powerful first impressions that convert -- Bidding strategies: tools to keep your spending smart -- Supercharge your clickthrough rates with Ad extensions -- How to get your ads on millions of websites with Google's display network -- Remarketing: the single most profitable online advertising strategy -- YouTube advertising: billions of eyeballs for pennies / by Tom Breeze -- Niche domination, Part 1: Chisel in where the chiseling is easy -- Niche domination, Part 2: Playing games you can win -- \"Deep 80/20\": it's not what you think... and I can't tell you how profitable it is! -- How to get customers to eat out of your hand: get the biggest money from your customers when you give them exactly what they want to buy -- Quality score: making Google's \"bozo filter\" work for you -- Google's search partner network: gold mine or land mine? -- Impression…