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(Ebook) The Public Relations Handbook, 2022 Edition by Robert L. Dilenschneider ISBN 9781637740613, 1637740611

  • SKU: EBN-38394140
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Instant download (eBook) The Public Relations Handbook, 2022 Edition after payment.
Authors:Robert L. Dilenschneider
Pages:288 pages.
Year:2022
Editon:2022
Publisher:BenBella Books
Language:english
File Size:1.04 MB
Format:epub
ISBNS:9781637740613, 1637740611
Categories: Ebooks

Product desciption

(Ebook) The Public Relations Handbook, 2022 Edition by Robert L. Dilenschneider ISBN 9781637740613, 1637740611

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: 
  •  How can they best work with a market research department or firm?
  •  How can they contribute to the sales department’s efforts to open up new channels of distribution?
  •  How can they maximize the impact of the ad agency’s new campaign?
  •  How can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?
  •...
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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