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(Ebook) The AMA handbook of public relations by Robert L. Dilenschneider ISBN 9780814415252, 0814415253

  • SKU: EBN-2483634
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4.5

15 reviews
Instant download (eBook) The AMA handbook of public relations after payment.
Authors:Robert L. Dilenschneider
Pages:256 pages.
Year:2010
Editon:1st
Publisher:AMACOM Div American Mgmt Assn
Language:english
File Size:1.06 MB
Format:pdf
ISBNS:9780814415252, 0814415253
Categories: Ebooks

Product desciption

(Ebook) The AMA handbook of public relations by Robert L. Dilenschneider ISBN 9780814415252, 0814415253

Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. "The AMA Handbook of Public Relations" is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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