(Ebook) Rhetorical and Critical Approaches to Public Relations II, 2nd Edition (Routledge Communication Series) by Robert L. Heath, Elizabeth L. Toth, Damion Waymer ISBN 9780805864243, 9780203874929, 0805864245

(Ebook) Rhetorical and Critical Approaches to Public Relations II, 2nd Edition (Routledge Communication Series) by Robert L. Heath, Elizabeth L. Toth, Damion Waymer ISBN 9780805864243, 9780203874929, 0805864245

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.