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(Ebook) The Essential Brand Book: Over 100 Techniques to Increase Brand Value by Iain Ellwood ISBN 9780585442952, 9780749438630, 0749438630, 0585442959

  • SKU: EBN-1311102
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5.0

16 reviews
Instant download (eBook) The Essential Brand Book: Over 100 Techniques to Increase Brand Value after payment.
Authors:Iain Ellwood
Pages:334 pages.
Year:2002
Editon:2nd
Publisher:Kogan Page
Language:english
File Size:1.27 MB
Format:pdf
ISBNS:9780585442952, 9780749438630, 0749438630, 0585442959
Categories: Ebooks

Product desciption

(Ebook) The Essential Brand Book: Over 100 Techniques to Increase Brand Value by Iain Ellwood ISBN 9780585442952, 9780749438630, 0749438630, 0585442959

This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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