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(Ebook) The Global Corporate Brand Book by Michael Morley ISBN 1403996636

  • SKU: EBN-2223036
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Authors:Michael Morley
Pages:249 pages.
Year:2009
Editon:First Edition
Publisher:Palgrave Macmillan
Language:english
File Size:2.34 MB
Format:pdf
ISBNS:1403996636
Categories: Ebooks

Product desciption

(Ebook) The Global Corporate Brand Book by Michael Morley ISBN 1403996636

The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and  enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations and even nations. A number of current case studies reveal the secrets of some of today’s most successful global corporate brands.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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