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(Ebook) The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applications by Salinas, Gabriela ISBN 9780470740316, 0470740310

  • SKU: EBN-5310572
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5.0

36 reviews
Instant download (eBook) The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applications after payment.
Authors:Salinas, Gabriela
Pages:420 pages.
Year:2009
Editon:1
Publisher:John Wiley
Language:english
File Size:4.63 MB
Format:pdf
ISBNS:9780470740316, 0470740310
Categories: Ebooks

Product desciption

(Ebook) The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applications by Salinas, Gabriela ISBN 9780470740316, 0470740310

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.

The book:

- Provides a thorough overview of all the tools available for the brand valuation practitioner.

- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.

- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.

- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.

Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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