The art of woo : using strategic persuasion to sell your ideas by Shell, G. Richard, 1949- author, Moussa, Mario, author instant download

The art of woo : using strategic persuasion to sell your ideas by Shell, G. Richard, 1949- author, Moussa, Mario, author instant download

vii, 312 pages ; 22 cm, What's The Art of Woo? It's about Winning Others Over--the ability to persuade people without coercion, using relationship-based, emotionally intelligent influence. It's the secret of success with colleagues, clients, and customers that opens minds and hearts. Having advised thousands of executives at organizations such as Google, Microsoft, General Electric, and even the FBI's hostage rescue training program, G. Richard Shell and Mario Moussa know what it takes to deal with tough bosses, hidden agendas, and complex organizations. In The Art of Woo, they present their systematic, four-step process to get you from ideas to actions. Whether you are introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of life, \"First published in the United States of America by Portfolio, a member of Penguin Group (USA) Inc. 2007\"--Title page verso, Includes bibliographical references (pages 271-301) and index, Selling ideas : how woo works -- Start with you : persuasion styles -- Connect your ideas to people : stepping-stones -- Build relationships and credibility : trust -- Respect their beliefs : a common language -- Give them incentives to say yes : interests and needs -- State your case : the proposal -- Make it memorable : the personal touch -- Close the sale : commitments and politics -- Woo with integrity : character