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(Ebook) The Art of Woo: Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell, Mario Moussa ISBN 9780143114048, 0143114042

  • SKU: EBN-1651676
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Authors:G. Richard Shell, Mario Moussa
Pages:314 pages.
Year:2008
Editon:Reprint
Publisher:Penguin (Non-Classics)
Language:english
File Size:12.69 MB
Format:pdf
ISBNS:9780143114048, 0143114042
Categories: Ebooks

Product desciption

(Ebook) The Art of Woo: Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell, Mario Moussa ISBN 9780143114048, 0143114042

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their ''Woo IQ,''they show how relationship-based persuasion works to open hearts and minds.
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