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(Ebook) Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml; Dwayne D. Gremler; Mary Jo Bitner ISBN 9780078112102, 0078112109

  • SKU: EBN-7222654
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4.5

18 reviews
Instant download (eBook) Services Marketing: Integrating Customer Focus Across the Firm after payment.
Authors:Valarie A. Zeithaml; Dwayne D. Gremler; Mary Jo Bitner
Pages:544 pages.
Year:2017
Editon:Hardcover
Publisher:McGraw-Hill Education
Language:english
File Size:22.11 MB
Format:pdf
ISBNS:9780078112102, 0078112109
Categories: Ebooks

Product desciption

(Ebook) Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml; Dwayne D. Gremler; Mary Jo Bitner ISBN 9780078112102, 0078112109

Zeithaml'sServices Marketingintroduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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