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(Ebook) Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions by Laurie Young ISBN 9780470011737, 9780470017166, 0470011734, 0470017163

  • SKU: EBN-1698754
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Instant download (eBook) Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions after payment.
Authors:Laurie Young
Pages:432 pages.
Year:2005
Editon:1
Language:english
File Size:1.79 MB
Format:pdf
ISBNS:9780470011737, 9780470017166, 0470011734, 0470017163
Categories: Ebooks

Product desciption

(Ebook) Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions by Laurie Young ISBN 9780470011737, 9780470017166, 0470011734, 0470017163

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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