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(Ebook) Product Management by Donald Lehmann, Russell Winer ISBN 9780072865981, 0072865989

SKU: EBN-10966028

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Authors:Donald Lehmann, Russell Winer

Pages:494 pages.

Year:2004

Editon:4

Publisher:McGraw-Hill Education

Language:english

File Size:18.34 MB

Format:pdf

ISBNS:9780072865981, 0072865989

Categories: Ebooks

Product desciption

(Ebook) Product Management by Donald Lehmann, Russell Winer ISBN 9780072865981, 0072865989

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.

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