(Ebook) Successful Product Management: Tool Box for Professional Product Management and Product Marketing by Klaus J. Aumayr ISBN 9783658382759, 3658382759

(Ebook) Successful Product Management: Tool Box for Professional Product Management and Product Marketing by Klaus J. Aumayr ISBN 9783658382759, 3658382759

This book provides all readers who want to actively market their products with an indispensable and proven working aid. The author shows how product managers can deal with the increasingly complex tasks and requirements. Because the success of a product is decided by the buyers - and the responsible product manager. The product manager is fighting on several fronts: He has to introduce and support more and more products in less and less time with decreasing budgets. At the same time, he must coordinate a plethora of requirements from internal departments. With "Successful Product Management", Klaus J. Aumayr provides the complete tools to master these complex tasks with confidence. Case studies, charts and checklists facilitate the transfer into practice.