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(Ebook) Marketing Management by Ravi Dhar, Russ Winer ISBN 9780136074892, 0136074898

  • SKU: EBN-11578042
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5.0

28 reviews
Instant download (eBook) Marketing Management after payment.
Authors:Ravi Dhar, Russ Winer
Pages:528 pages.
Year:2010
Editon:4
Publisher:Pearson
Language:english
File Size:14.89 MB
Format:pdf
ISBNS:9780136074892, 0136074898
Categories: Ebooks

Product desciption

(Ebook) Marketing Management by Ravi Dhar, Russ Winer ISBN 9780136074892, 0136074898

Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.KEY TOPICS: Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets MARKET: For marketing professionals, product and brand managers.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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