Power Up Product Management by Allison J. Taylor and Chris Naunheimer ISBN 9781040308165, 1040308163 instant download

Power Up Product Management by Allison J. Taylor and Chris Naunheimer ISBN 9781040308165, 1040308163 instant download

Learn what it takes to build and sell outstanding products, how to define product value to impact product success, and why real-world product managers have failed or succeeded in gaining market traction. The first in a series, Power Up Product Management helps anyone new to product go-to-market to quickly understand the overall product management function, including common product development methodologies, the criticality of “voice of customer,” product stage definitions, and other PM essentials. 

The authors bring over 20 years of experience delivering software and hardware products globally for Fortune 500 companies and high-tech start-ups. Insights are delivered through real-life PM vignettes and to-the-point structured sections, making the quick start guide practical for both working PMs and new grads, or those considering a future PM or go-to-market career path. Executive leadership also benefits from the curated view into product management, which helps to develop a shared organizational-wide vision to guide improvements in people, process, and technology. 

The book fills a gap in the market as an essential job companion with a fresh combination of knowledge, fun, and hands-on exercises to rapidly upskill or cross-skill in one of the most in-demand job areas today.