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(Ebook) Marketing Management: A Strategic Decision-Making Approach by John Mullins, Orville C Walker, Harper W Boyd, Jr. ISBN 9780073381169, 0073381160

  • SKU: EBN-10954992
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4.5

38 reviews
Instant download (eBook) Marketing Management: A Strategic Decision-Making Approach after payment.
Authors:John Mullins, Orville C Walker, Harper W Boyd, Jr.
Pages:576 pages.
Year:2009
Editon:7
Publisher:McGraw-Hill Higher Education
Language:english
File Size:9.99 MB
Format:pdf
ISBNS:9780073381169, 0073381160
Categories: Ebooks

Product desciption

(Ebook) Marketing Management: A Strategic Decision-Making Approach by John Mullins, Orville C Walker, Harper W Boyd, Jr. ISBN 9780073381169, 0073381160

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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