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(Ebook) Strategic Marketing Decision Making and Planning, 5th Edition by Reed, Peter; Baird, Michael; ISBN 9780170457026, 0170457028

  • SKU: EBN-42605142
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Authors:Reed, Peter; Baird, Michael;
Pages:337 pages.
Year:2019
Editon:5th
Language:english
File Size:6.22 MB
Format:pdf
ISBNS:9780170457026, 0170457028
Categories: Ebooks

Product desciption

(Ebook) Strategic Marketing Decision Making and Planning, 5th Edition by Reed, Peter; Baird, Michael; ISBN 9780170457026, 0170457028

Strategic Marketing: Decision Making and Planning covers decision making in marketing and shows you its importance in the strategic management of an organisation. The text combines theory with a step-by-step guide to each stage of the strategy development and management processes.Written for those involved in developing and creating marketing strategies, the book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone function.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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