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(Ebook) Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management by Philip A. Wickham ISBN 9780273651154, 0273651153

  • SKU: EBN-1927286
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$ 32 $ 40 (-20%)

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4.5

8 reviews
Instant download (eBook) Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management after payment.
Authors:Philip A. Wickham
Pages:352 pages.
Year:2001
Editon:2
Publisher:Ft Pr
Language:english
File Size:24.64 MB
Format:pdf
ISBNS:9780273651154, 0273651153
Categories: Ebooks

Product desciption

(Ebook) Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management by Philip A. Wickham ISBN 9780273651154, 0273651153

The book is suitable for courses in entrepreneurship and/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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