(Ebook) Brand management 101 : 101 lessons from real-world marketing by Dhar, Mainak ISBN 9780470822296, 0470822295

(Ebook) Brand management 101 : 101 lessons from real-world marketing by Dhar, Mainak ISBN 9780470822296, 0470822295

Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101!
101 Lessons from real world Marketing-
- What developing great TV advertising and dating have in common.
- Why shopping is like speed dating.
- What dealing with a burglar in your home can teach you about defending against competition.
- What Greek mythology can teach you about pricing decisions.
- The Ps of Marketing no textbook teaches you about.
And much more...
Written by an author with a unique combination of being a veteran award-winning Marketer along with being a bestselling novelist, Brand Management 101 is a book on Marketing like none you've read before