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(Ebook) Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by Riyad Eid, Riyad Eid ISBN 9781466636316, 1466636319

  • SKU: EBN-4177420
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Instant download (eBook) Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies after payment.
Authors:Riyad Eid, Riyad Eid
Pages:427 pages.
Year:2013
Editon:1
Publisher:IGI Global
Language:english
File Size:8.37 MB
Format:pdf
ISBNS:9781466636316, 1466636319
Categories: Ebooks

Product desciption

(Ebook) Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by Riyad Eid, Riyad Eid ISBN 9781466636316, 1466636319

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field. 
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