logo
0
Product categories

EbookNice.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link.  https://ebooknice.com/page/post?id=faq


We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.


For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookNice Team

(Ebook) How Customers Think Essential Insights into the Mind of the Market 1st Edition by Gerald Zaltman ISBN 1578518261 9781578518265

  • SKU: EBN-10816798
Zoomable Image
$ 32 $ 40 (-20%)

Status:

Available

4.8

40 reviews
Instant download (eBook) How Customers Think: Essential Insights into the Mind of the Market after payment.
Authors:Gerald Zaltman
Pages:323 pages.
Year:2003
Editon:1
Publisher:Harvard Business School Press
Language:english
File Size:10.45 MB
Format:pdf
ISBNS:9781578518265, 1578518261
Categories: Ebooks

Product desciption

(Ebook) How Customers Think Essential Insights into the Mind of the Market 1st Edition by Gerald Zaltman ISBN 1578518261 9781578518265

(Ebook) How Customers Think Essential Insights into the Mind of the Market 1st Edition by Gerald Zaltman - Ebook PDF Instant Download/Delivery: 1578518261, 9781578518265
Full download (Ebook) How Customers Think Essential Insights into the Mind of the Market 1st Edition after payment

Product details:

ISBN 10: 1578518261 
ISBN 13: 9781578518265
Author: Gerald Zaltman

How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

(Ebook) How Customers Think Essential Insights into the Mind of the Market 1st Table of contents:

Part I Preparing for an Expedition
1 A Voyage from the Familiar
2 A Voyage to New Frontiers
Part Il Understanding the Mind of the Market
3 Illuminating the Mind
4 Interviewing the Mind/Brain
5 Interviewing the Mind/Brain
6 Come to Think of It
7 Reading the Mind of the Market
8 Memory’s Fragile Power
9 Memory, Metaphor, and Stories
10 Stories and Brands
Part III Thinking Differently and Deeply
11 Crowbars for Creative Thinking
12 Quality Questions Beget Quality Answers
13 Launching a New Mind-Set

People also search for (Ebook) How Customers Think Essential Insights into the Mind of the Market 1st:

how customers think
    
how customers think book
    
a customer calls because she's having problems with her internet
    
a customer buys a different book
    
how customers think about the various brands in a market
    
b. customer-centric

 

 

Tags: Gerald Zaltman, Customers, Insights

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

Related Products

-20%

(Ebook) Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers by Noah Fleming, Shawn Veltman ISBN 9781632651174, 1632651173

$40 $32
-20%

(Ebook) Value Investing And Behavioral Finance: Insights Into Indian Stock Market Realities by Parag Parikh ISBN 9780070077638, 0070077630

$40 $32
-20%

(Ebook) Brainworks: The Mind-bending Science of How You See, What You Think, and Who You Are by Michael S. Sweeney, David Copperfield ISBN 9781426207570, 1426207573

4.4

35 reviews
$40 $32
-20%

(Ebook) QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten, Alison Kramer ISBN 9781118732755, 1118732758

4.7

6 reviews
$40 $32
-20%

(Ebook) Freedom of Information Act: How to Use the Act to Obtain Essential Information for Your Organization (Thorogood Professional Insights) by Susan Singleton ISBN 9781854183477, 1854183478

4.4

27 reviews
$40 $32
-20%

(Ebook) The Efficiency of Mutual Fund Families : Insights from the Spanish Market by Carlos Sánchez González ISBN 9781787437999, 178743799X

5.0

36 reviews
$40 $32
-20%

(Ebook) Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes by Kenneth Karel Boyer, Markham T. Frohlich, G. Tomas M. Hult ISBN 9780814408360, 0814408362

$40 $32
-20%

(Ebook) The retargeting playbook : how to turn web-window shoppers into customers by Adam Berke, Gregory Fulton, Lauren Vaccarello ISBN 9781118832646, 9781118881019, 9781118881163, 9781119204145, 111888101X, 1118881168, 1119204143, 1118832647

4.3

25 reviews
$40 $32
-20%

(Ebook) Managing the Customer Experience: Turning customers into advocates by Shaun Smith, Joe Wheeler ISBN 9780273661955, 0273661957

4.7

41 reviews
$40 $32