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(Ebook) Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes by Kenneth Karel Boyer, Markham T. Frohlich, G. Tomas M. Hult ISBN 9780814408360, 0814408362

  • SKU: EBN-4569658
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Instant download (eBook) Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes after payment.
Authors:Kenneth Karel Boyer, Markham T. Frohlich, G. Tomas M. Hult
Pages:288 pages.
Year:2004
Editon:1st
Publisher:AMACOM
Language:english
File Size:1.57 MB
Format:pdf
ISBNS:9780814408360, 0814408362
Categories: Ebooks

Product desciption

(Ebook) Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes by Kenneth Karel Boyer, Markham T. Frohlich, G. Tomas M. Hult ISBN 9780814408360, 0814408362

This book looks at how retailers and specifically grocers are using the Internet, to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along. The strategies in the book will help readers strengthen their relationship with customers, increase customer loyalty and minimize costs using the Internet to extend the supply chain.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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