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(Ebook) Marketing Concepts & Strategies, 8e by Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell ISBN 9781473760271, 1473760275

  • SKU: EBN-34834912
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Authors:Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell
Pages:834 pages.
Year:2019
Editon:8
Publisher:Cengage Learning
Language:english
File Size:19.6 MB
Format:pdf
ISBNS:9781473760271, 1473760275
Categories: Ebooks

Product desciption

(Ebook) Marketing Concepts & Strategies, 8e by Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell ISBN 9781473760271, 1473760275

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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