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(Ebook) Marketing by Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell ISBN 9781408032145, 9781408071144, 1408032147, 1408071142

  • SKU: EBN-4653766
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Authors:Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell
Pages:896 pages.
Year:2012
Editon:European ed of 6th revised ed
Publisher:Cengage Learning EMEA
Language:english
File Size:117.08 MB
Format:pdf
ISBNS:9781408032145, 9781408071144, 1408032147, 1408071142
Categories: Ebooks

Product desciption

(Ebook) Marketing by Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell ISBN 9781408032145, 9781408071144, 1408032147, 1408071142

Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's "Marketing Concepts and Strategies" combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing. The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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