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(Ebook) Essentials Of Marketing by Jim Blythe ISBN 9780273693581, 0273693581

  • SKU: EBN-1710610
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Authors:Jim Blythe
Pages:375 pages.
Year:2005
Editon:3rd
Publisher:Financal Times Management
Language:english
File Size:5.5 MB
Format:pdf
ISBNS:9780273693581, 0273693581
Categories: Ebooks

Product desciption

(Ebook) Essentials Of Marketing by Jim Blythe ISBN 9780273693581, 0273693581

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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