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(Ebook) Essentials of Marketing Research 4th Edition by Tony Proctor ISBN 9780273694946 0273694944

  • SKU: EBN-1719028
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Authors:Tony Proctor
Pages:616 pages.
Year:2005
Editon:4th
Publisher:Financal Times Management
Language:english
File Size:18.24 MB
Format:pdf
ISBNS:9780273694946, 0273694944
Categories: Ebooks

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(Ebook) Essentials of Marketing Research 4th Edition by Tony Proctor ISBN 9780273694946 0273694944

(Ebook) Essentials of Marketing Research 4th Edition by Tony Proctor - Ebook PDF Instant Download/Delivery: 9780273694946 ,0273694944
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Product details:

ISBN 10: 0273694944
ISBN 13: 9780273694946
Author: Tony Proctor

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic

(Ebook) Essentials of Marketing Research 4th Edition Table of contents:

  1. The Nature of Marketing Research

  2. Planning the Research Project

  3. Secondary Data

  4. Sampling

  5. Surveys

  6. Measurement and Scaling

  7. Questionnaires

  8. Qualitative Research

  9. Observations and Experiments

  10. Quantitative Data Analysis

  11. Qualitative Data Analysis

  12. Evaluating, Reports, and Presentation

  13. Applied Marketing Research

  14. Marketing Research Settings: Business-to-Business, Services, and Internal Marketing

  15. Global Marketing Research

  16. Marketing Decision-Support Systems

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Tags: Tony Proctor, Marketing Research, Essentials

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