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(Ebook) Essentials of Marketing Research by Tony Proctor ISBN 9780273694946, 0273694944

  • SKU: EBN-1719028
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5.0

35 reviews
Instant download (eBook) Essentials of Marketing Research after payment.
Authors:Tony Proctor
Pages:616 pages.
Year:2005
Editon:4th
Publisher:Financal Times Management
Language:english
File Size:18.24 MB
Format:pdf
ISBNS:9780273694946, 0273694944
Categories: Ebooks

Product desciption

(Ebook) Essentials of Marketing Research by Tony Proctor ISBN 9780273694946, 0273694944

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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