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(Ebook) Essentials of Marketing Communications (3rd Edition) by Jim Blythe ISBN 9780273702054, 9781405871990, 027370205X, 1405871997

  • SKU: EBN-2337752
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Instant download (eBook) Essentials of Marketing Communications (3rd Edition) after payment.
Authors:Jim Blythe
Pages:347 pages.
Year:2006
Editon:3
Publisher:Prentice Hall
Language:english
File Size:18.49 MB
Format:pdf
ISBNS:9780273702054, 9781405871990, 027370205X, 1405871997
Categories: Ebooks

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(Ebook) Essentials of Marketing Communications (3rd Edition) by Jim Blythe ISBN 9780273702054, 9781405871990, 027370205X, 1405871997

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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