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(Ebook) Customer Share Marketing How the World s Great Marketers Unlock Profits from Customer Loyalty 1st Edition by Tom Osenton ISBN 0130671673 9780130671677

  • SKU: EBN-2162792
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4.4

30 reviews
Instant download (eBook) Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty after payment.
Authors:Tom Osenton
Pages:312 pages.
Year:2002
Editon:1st
Publisher:Financial Times Prentice Hall
Language:english
File Size:2.29 MB
Format:pdf
ISBNS:9780130671677, 0130671673
Categories: Ebooks

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(Ebook) Customer Share Marketing How the World s Great Marketers Unlock Profits from Customer Loyalty 1st Edition by Tom Osenton ISBN 0130671673 9780130671677

(Ebook) Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty 1st Edition by Tom Osenton - Ebook PDF Instant Download/Delivery: 0130671673, 9780130671677
Full download (Ebook) Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty 1st Edition after payment

Product details:

ISBN 10: 0130671673 
ISBN 13: 9780130671677
Author: Tom Osenton

Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits, often more effectively and at a substantial savings over traditional methods.

(Ebook) Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty 1st Table of contents:

I. THE BATTLE FOR MARKET SHARE

  1. The Web Weighs In

  2. The Century of Market Share

  3. Marketing Through the Chaos

  4. The Century of Customer Share

II. UNLOCKING THE POWER OF CUSTOMER LOYALTY
5. Marketing One-to-One Comes of Age
6. Selling Direct Comes of Age
7. Maximizing Your Customer Touches
8. Permission, Privacy, and Protection
9. Customer Share Marketing

III. ACQUIRING CUSTOMERS AND PERMISSION
10. Feeding The Funnel: How to Acquire Customers and Permission
11. Acquiring Customers and Permission: Best Practices

IV. RETAINING CUSTOMERS AND GROWING CUSTOMER SHARE
12. Working The List: How to Retain Customers and Grow Customer Share
13. Retaining Customers and Growing Customer Share: Best Practices

V. MARKETING IN THE NEXT ECONOMY
14. Maximizing the Power of Mass and Direct Marketing

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Tags: Tom Osenton, Customer Share, Marketing, Profits

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