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(Ebook) Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM by Simon Caufield (auth.) ISBN 9783322849618, 9783322849632, 3322849619, 3322849635

  • SKU: EBN-4602352
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Instant download (eBook) Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM after payment.
Authors:Simon Caufield (auth.)
Pages:408 pages.
Year:2001
Editon:1
Publisher:Vieweg+Teubner Verlag
Language:english
File Size:11.42 MB
Format:pdf
ISBNS:9783322849618, 9783322849632, 3322849619, 3322849635
Categories: Ebooks

Product desciption

(Ebook) Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM by Simon Caufield (auth.) ISBN 9783322849618, 9783322849632, 3322849619, 3322849635

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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