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(Ebook) CRM: Redefining Customer Relationship Management by Jeffrey Peel ISBN 9781555582630, 155558263X

  • SKU: EBN-4346918
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Authors:Jeffrey Peel
Pages:217 pages.
Year:2002
Editon:1st
Publisher:Digital Press
Language:english
File Size:3.34 MB
Format:pdf
ISBNS:9781555582630, 155558263X
Categories: Ebooks

Product desciption

(Ebook) CRM: Redefining Customer Relationship Management by Jeffrey Peel ISBN 9781555582630, 155558263X

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.
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