(Ebook) Crm: Redefining Customer Relationship Management by Safari, an O'Reilly Media Company.; Peel, Jeffrey ISBN 9781555582630, 9781751891949, 155558263X, 1751891941

(Ebook) Crm: Redefining Customer Relationship Management by Safari, an O'Reilly Media Company.; Peel, Jeffrey ISBN 9781555582630, 9781751891949, 155558263X, 1751891941

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm..Defines the nature of new CRM niche solutions.Provides entirely new types of functionality that mesh seamlessly.Describes solutions focused solely on the needs of the customer"