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(Ebook) Customer Relationship Management: How to Turn a Good Business into a Great One! by Graham Roberts-Phelps ISBN 9781854181190, 185418119X

  • SKU: EBN-1386130
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$ 32 $ 40 (-20%)

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4.5

21 reviews
Instant download (eBook) Customer Relationship Management: How to Turn a Good Business into a Great One! after payment.
Authors:Graham Roberts-Phelps
Pages:243 pages.
Year:2001
Editon:1st
Publisher:Thorogood Publishing
Language:english
File Size:5.08 MB
Format:pdf
ISBNS:9781854181190, 185418119X
Categories: Ebooks

Product desciption

(Ebook) Customer Relationship Management: How to Turn a Good Business into a Great One! by Graham Roberts-Phelps ISBN 9781854181190, 185418119X

Information about and insights into how to attract and retain customers are provided in this business manager's reference. Demonstrating that every customer is unique but can be segmented by value, pattern, and buying criteria, this guide discusses why customers defect, how to keep a customer for life, the customer interaction cycle, and how to develop a marketing database. With charts, checklists, and case studies, it shares innovative ideas for customer service and explains how to generate a customer culture through recruitment, training, and promotion. Also included are strategies for conducting customer surveys and opportunities for connecting with customers in the digital age.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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