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CONTEMPORARY STRATEGY ANALYSIS by ROBERT M.GRANT, Grant, Robert M., Robert M. Grant ISBN 9781119124979, 9781119120834, 1119124972, 1119120837 instant download

  • SKU: EBN-236248026
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Instant download (eBook) CONTEMPORARY STRATEGY ANALYSIS after payment.
Authors:ROBERT M.GRANT, Grant, Robert M., Robert M. Grant
Pages:updating ...
Year:2016
Edition:2016
Publisher:WILEY
Language:english
File Size:72.05 MB
Format:pdf
ISBNS:9781119124979, 9781119120834, 1119124972, 1119120837
Categories: Ebooks

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CONTEMPORARY STRATEGY ANALYSIS by ROBERT M.GRANT, Grant, Robert M., Robert M. Grant ISBN 9781119124979, 9781119120834, 1119124972, 1119120837 instant download

Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy. Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation
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