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(Ebook) Pricing Strategies by Robert M. Schindler ISBN 9781412964746, 1412964741

  • SKU: EBN-48383420
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Authors:Robert M. Schindler
Pages:417 pages.
Year:2011
Editon:1
Publisher:SAGE
Language:english
File Size:4.88 MB
Format:pdf
ISBNS:9781412964746, 1412964741
Categories: Ebooks

Product desciption

(Ebook) Pricing Strategies by Robert M. Schindler ISBN 9781412964746, 1412964741

"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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