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(Ebook) Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies by Amanda Sikarskie ISBN 9780367901288, 0367901285

  • SKU: EBN-25269718
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4.6

27 reviews
Instant download (eBook) Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies after payment.
Authors:Amanda Sikarskie
Pages:210 pages.
Year:2020
Editon:1
Publisher:Routledge
Language:english
File Size:6.37 MB
Format:pdf
ISBNS:9780367901288, 0367901285
Categories: Ebooks

Product desciption

(Ebook) Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies by Amanda Sikarskie ISBN 9780367901288, 0367901285

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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